It can’t be a shock to the techies out there. The fact that Apple is updating the iPhone AND at the same time crippling those phones that have been unlocked is just par for the course when it comes to the companies verses the users. Even though it was expected that Apple would respond, it still doesn’t make sense to me.
Apple gets most of its money when I buy my iPhone. It probably does get a piece of the action when I activate my phone with AT&T, but it can’t come near the initial investment. By choosing to find ways to block my ability to use MY iPhone in the way I want to use it, Apple runs the risk of losing whatever future business I would have taken its direction.
It is important for the companies in the tech industry to protect their products - at least to some extent. Apple has gone to the wrong extreme by trying to force owners to comply to its way of thinking. If the techies figured out how to unlock the iPhone in the first place, it is only a matter of time before they overcome the update snag. In the mean time, Apple looks like a bad guy in an industry where appearance is half the battle.