My father has always been a traveling salesman. He started out with a regional job and over the years has moved closer to home for his territory. The advent of the cell phone, PDA, and notebooks has made his life much easier, but he keeps his focus on work and doesn’t look at what else his products might do for his life.
I recently broke down and got a notebook. Work was the first thing I thought about, but I’m quickly learning that having a portable computer can translate in to so much more than a portable office. That’s exactly what Apple is trying to get across to the general public.
The iPhone came out with much fan fare and a HUGE price tag, but people still lined up (some times for days) for a piece of the action. The attraction is not that the iPhone is just another smart phone. It’s that it is capable of so much more. The iPhone is as much about entertainment as it is about practicality.
When it comes to dropping big money on electronic devices, the more the buyer can get from the device, the more valuable it becomes. As Apple continues to stretch the limits of portable computers are for and can do, the company will continue to see its market share grow.